Campari UK pleads companies donate unused Xmas party budgets
25 November, 2020
Campari UK has urged companies to donate a suggested 5% from their unused Christmas party budgets to its hospitality worker relief fund Shaken Not Broken.
Campari sets up on-trade charity fund with The Drinks Trust
23 April, 2020
Campari UK has created the Shaken Not Broken Fund to provide support to front-line workers in the hospitality industry during and following the COVID-19 pandemic.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
